Emely Roman

Episode 01: Marketing During Crisis


I’ve been hearing a lot of talk from fellow marketers that they are struggling with whether or not they should stop marketing during these challenging times.

2022 doesn’t seem like it will let up, so, what do you do as a marketing leader?

What is our responsibility as entrepreneurs, business owners, and leaders in corporations?

From the professional side, you may be wondering if you should stop your ad campaigns, your social media posting, your lead gen strategies, etc.

The truth is that stopping will not serve our clients and their customers, nor the economy.

In this episode, we will cover the following questions:

  • Should you stop acquisition marketing?
  • What is the safest marketing investment in times of crisis?
  • How long does it take for online sales to return to normal?
  • How should I change my creative and messaging during times of crisis?
  • Should I change my email newsletters to reflect the crisis?
  • PR: How to deal with questions from reporters as well as employees?
  • Practical Advice for wartime CMOs
  • How to communicate with customers
  • B2B Marketing applications
  • Patriotism in marketing
  • Copywriting
  • And Paid Advertising

March 1, 2022





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