In this episode of the Soul & Success podcast, we took a deep dive into the critical questions that can help service providers, especially those in marketing, determine if they’re ready to work with high-value “whale” clients. These are the three pivotal questions we explored:
I shared my personal journey from corporate to entrepreneurship and back to corporate on my terms. I emphasized that redefining your corporate career doesn’t mean sticking to the traditional 9-to-5 but finding a way to navigate the corporate world while maintaining your autonomy.
The episode also touched on the importance of being honest with yourself about your level of expertise and the value you bring to the table. Whether you’re a Facebook Ads Manager, a social media expert, or a copywriter, you need to be a master of your domain to command higher fees and deliver results that impact the bottom line.
Lastly, I introduced my free e-book, “The Marketer’s Compass,” which further elaborates on these questions and helps women in marketing chart their path to ideal clients.
Remember, understanding your value, ensuring clients can afford you, and knowing who you’ll work with are key to successfully engaging with whale clients and redefining your career on your terms.
September 25, 2024
Emely
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