Rediscovering the Balance Between Success and Softness In this episode of the Soul and Success Podcast, I share the incredible journey of the past two years—a journey filled with life-changing decisions, unexpected challenges, and essential lessons. From moving to Costa Rica to embrace a “soft life” to managing my business through a high-risk pregnancy and […]

In this episode of the Soul & Success podcast, we took a deep dive into the critical questions that can help service providers, especially those in marketing, determine if they’re ready to work with high-value “whale” clients. These are the three pivotal questions we explored: How much can you realistically charge today based on your […]

Welcome back to our latest episode where we dive deep into strategies for growing your sales pipeline. We start by clarifying what a sales pipeline is and its importance in correlating marketing efforts to the bottom line of a business. It’s crucial to continuously generate leads to avoid the pitfalls of relying on a few […]

Don’t you doubt it! The healthcare industry is alive with new perspectives and transformative strategies that redefine our approach to engagement and care. For those of us in the thick of healthcare marketing, this evolution is not just a backdrop but a dynamic playground that demands our attention, creativity, and strategic acumen. Today, I’m excited […]

As the digital landscape continuously evolves, staying ahead of technological trends is crucial for those in the marketing sector. Today, I want to explore a topic that’s not only trending but also poised to revolutionize the way we think about digital interactions and online communities: Web3. What Exactly is Web3? Web3 represents the third generation […]

What is Web3? Web3 represents the next generation of the internet, emphasizing decentralization, blockchain technology, and user empowerment. It aims to create a more transparent and user-controlled digital landscape. Why Learn Web3? Web3 offers opportunities for innovation across various industries. From finance to gaming, understanding Web3 principles can give you a competitive edge. Getting Started […]

1. The Digital Landscape is Ever-Evolving The digital marketing world is like a kaleidoscope, constantly changing with new trends, platforms, and consumer behaviors. In 2024, we’re witnessing the rise of augmented reality in ads, the increasing importance of voice search, and a shift towards more interactive content. Staying updated with these changes is crucial. As […]

Navigating the world of marketing, particularly in the realm of advertising management, can sometimes feel like trying to find a needle in a haystack. As women in this dynamic and ever-evolving field, it’s crucial to not just find any opportunity, but to find the right opportunity. One that aligns with our skills, values, and career […]

Today, let’s dive into a topic that’s often tossed around in corporate marketing meetings but might not always hit the radar for us freelancers, solopreneurs, or micro firm owners: Account-Based Marketing (ABM). While it’s a strategy that has traditionally been the playground for big players with hefty marketing budgets, I’m here to tell you that […]

I’ve come to realize, through years of cultivating my own ventures and mentoring others, that the backbone of a thriving business isn’t just the idea or the execution, but the continual investment it receives. I cannot emphasize enough the significance of having a consistent and predictable client generation strategy. This is the engine of your […]